Marketing Ideas For Prosecco Vans: Six Effective Activities You Can Incorporate
Need some marketing ideas for your prosecco vans? Look no further, The Market Room has six ideas for you below.
While traditional marketing tools such as printed advertising and flyers can still have their place, for the best results, you need to get creative with your marketing ideas for prosecco vans. We know how difficult it can be to get your brand out there, though, which is why in this blog, we have taken a closer look at six activities you should be incorporating for 2023.
Why you should consider running a prosecco van business in 2023
Before we take a look at our top six marketing ideas for prosecco vans, we thought we would first explore why it can be such a profitable business. From weddings and parties to festivals and events, prosecco is hard to miss nowadays; in fact, the UK gets through a staggering 131 million bottles a year (that’s 36% of the world’s entire prosecco!).
Opening a prosecco van business is a great way to tap into this vast market, giving you the chance to leave the 9-5 rat race. Initial start-up costs can be very low, simply requiring a suitable vehicle and some supplies; however, building a successful prosecco van business takes much more than that. These low start-up costs also mean that you will be able to start turning a profit very quickly.
However, if you are willing to put the time and effort into your business, it can be a very lucrative and rewarding opportunity. Thanks to being highly mobile, you will be able to experience a varied array of events. A prosecco van is also very versatile, and it can be easy to expand out into other areas, such as cocktails, coffee and even snacks.
The best marketing ideas for prosecco vans
While there can be no denying that running a prosecco van business can be a fantastic opportunity, competition is also tough. There are hundreds of thousands of events in the UK every year, but getting your brand name out there so organisers can book you has never been more challenging.
To help you maximise your reach and, in turn, boost your profits, here are six effective marketing ideas for prosecco vans that are sure to put you on the road to success:
1) Start local
While you might have dreams of taking your van to major events such as Glastonbury, the key to success is to start smaller and focus on your local market. Take some time to research local events such as music festivals, sporting events, exhibitions, fairs, carnivals and markets, and work out which options fit best with your business and goals.
Prosecco vans are a great way to add some excitement to these events, so contact the organisers and inquire about a pitch. While these might not feature high numbers of guests, they are a wonderful way to start getting your name out there and raising awareness of your business. You could even look at partnering with other local companies or offering discounts to customers who hire you following a specific event. Whatever event you choose, when your brand awareness begins to grow, you will notice that your bookings are on the rise too.
Successful marketing ideas for prosecco vans are all about thinking outside the box. Which means you could also consider sponsoring a local community event. Choosing an option that aligns with your ethos and values will ensure that your name and logo are on prominent display to future customers.
The winter months can be a little quiet on the event front. If you are struggling to find any suitable events to attend, then why not consider holding your own showcase? This is a great opportunity to invite local businesses and guests to see what you are all about and how your prosecco van can help to take their next corporate event or party to the next level!
2) Focus on social media
There are nearly three billion people on some form of social media, which means it is an essential marketing tool for any business. Spending time building your online presence is critical, and you want to ensure that you are regularly promoting your prosecco van across all of the main platforms.
That said, while it may be tempting to establish a profile on every social media channel you can think of, this can be a lot of work. Instead, you should focus on a select few core channels such as Instagram, Facebook and TikTok, sharing regular photos, videos and insight into what makes your prosecco van unique! You can also use your platforms to share promotions and giveaways.
One of the most significant advantages of social media is that it is completely free to use. Competition is on the rise, though, as countless businesses are vying for attention on your timeline. If you want to maximise your reach and ensure that your content is always appearing in front of the most relevant audience possible, then you should consider social media ads.
3) Create an engaging website
A website is no longer a nice addition for a small business but an essential requirement. That is why another vital marketing idea for prosecco vans is to ensure that you have a highly engaging website. Your site will likely be one of the first things that potential customers will see of your brand, so make sure that you are giving them the very best first impression possible.
Alongside making sure your website is attractive, you will also need to focus on your Search Engine Optimisation (SEO). Research has shown that only 6% of people click through to the second page of Google, which makes it crucial that you are appearing as high up the search results as possible.
4) Get involved in charity events
It is only natural you want to be maximising your profits, but getting involved in charity events is one of the most effective marketing ideas for prosecco vans. Consider waiving your usual fee for these events or donating a specific portion of your profit to their fundraising needs. This is a fantastic way to not only give back to the local community but also boost your brand awareness in the process.
You never know who you will meet at these events, and when customers can see that you are supporting a worthy cause, it helps to build goodwill and showcase your business in a positive light.
5) Give out free samples
Everyone loves a freebie, and offering free samples is a sure-fire way to entice people to come and find out more about your products. This does involve some investment, but offering out free samples in high traffic will help you to get your business out there and drive more people to book your services.
If you are going to choose this option, just make sure that you have enough business cards and flyers on hand to give passers-by. You also want to ensure that these promotional items clearly have your contact details, so they know who to contact when they are ready to hire you for their party!
6) Word of mouth
Finally, when it comes to marketing ideas for prosecco vans, there is one that has stood the test of time: word of mouth. This is one of the most important tools that you have in your arsenal, and research has shown that 72% of customers will share a positive experience with a brand with six of their friends.
Make sure that you are always providing exceptional customer service at every event that you attend. This will help you to not only develop fantastic reviews that will support your other marketing efforts, but it will encourage those customers to spread the news to their friends and family.
Are you looking to upgrade your marketing in 2023? These are just a handful of marketing ideas for prosecco vans, and here at The Market Room, our mission is to help you to maximise your reach and increase your profits. The Market Room can audit your website and social media pages to create proven campaigns that will get your brand seen by the most relevant audiences, create and carry out effective Search Engine Optimisation (SEO) activities, and offer free guidance and advice if you are new to your business, or feel as though your current marketing is not effective.
So no matter whether you are just starting out on your journey, or you want to elevate your business to the next level, get in touch today by clicking the button below to book your free 45-minute consultation.